Content Strategy & Copywriting: Live Event to Interactive Virtual Summit
When COVID halted travel, our strategic communications team scrambled to create a content strategy for our first-ever interactive virtual summit. See our results.
When COVID halted travel, our strategic communications team scrambled to create a content strategy for our first-ever interactive virtual summit. See our results.
Training deck on developing campaign messaging to guide asset development
Looking at previous iterations of this project, I recognized an opportunity to use it to showcase the business unit’s expertise.
As a way to extend the life of blog articles we had already published, I identified several articles that could be refreshed as infographics.
This short blog article highlights three main points from a white paper, creating an additional entry point to download a white paper.
To help introduce the capabilities of our Strategic Communications team, we launched a “white paper initiative” to repurpose existing content.
